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Profitability
24th June 2024 | Google Ads

Is Google Ads Still a Profitable Marketing Channel in 2024?

Is Google Ads Still a Profitable Marketing Channel in 2024? In the rapidly evolving digital landscape, businesses continually seek the most effective ways to reach their target audiences and...

By Davor Parker
18th June 2024 | Google Ads PPC

Google Ads vs Facebook Ads – Which is Best?

In the world of digital advertising, two giants reign: Google Ads and Facebook Ads. Both platforms offer robust advertising solutions, but they cater to different marketing objectives, target audiences,...

By Davor Parker
1st October 2021 | Google Ads Uncategorised

The 7 Deadly Sins of Google Ads

Thou shalt not commit these sins, lest thou wish to spend hard earned coins and see no profit 😬 Don’t do Google Ads if your business is not a...

By Davor Parker
Keyword Intention is Everything
30th September 2021 | Google Ads Keywords

Keyword Intent is Critical to Google Ads Success

Want to know an easy way to waste money with Google Ads? 💷 Ignore Keyword Intent, and watch your ad spend go down the toilet! 🚽 We see this...

By Davor Parker
20th February 2017 | PPC Quality Score

What Is Quality Score & How To Improve It

When managing an AdWords account it is crucial that you continuously work on improving your Quality Score. A higher Quality Score can result in better positions and lower CPC’s...

By Laura Parker