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from Tiger Eye.

20th February 2017 | PPC Quality Score

What Is Quality Score & How To Improve It

When managing an AdWords account it is crucial that you continuously work on improving your Quality Score. A higher Quality Score can result in better positions and lower CPC’s...

By Laura Blackburn
16th January 2017 | Landing Pages

Why is your landing page so important?

One thing you’ll hear talked about a lot in the world of PPC is your landing page. A landing page has the ability to make or break your paid...

By Laura Blackburn
adwrods change history
14th December 2016 | AdWords PPC

Don’t Obsess Over Your Change History

It can be really useful when managing AdWords campaigns to refer back to your change history. Various changes are tracked by this tool and as well as tracking the...

By Laura Blackburn
Top 10 AdWords Tips
7th December 2016 | AdWords

Top 10 AdWords Tips

1. Be clear about your goals Before you do anything you need to work out what you want to achieve from your paid campaigns. Fully understanding what the goals...

By Laura Blackburn
Thinking about PPC
7th December 2016 | PPC

Which PPC Platform Should I Use?

Thinking about PPC? Knowing what you want to achieve is critical to choosing the right platform. When starting to think about entering the world of PPC or paid marketing...

By Laura Blackburn