Google Ads are the first thing you see at the top of Google’s search results when you search for a service – it might be a search for an accountant, a car repair centre, or an interior designer – any service!
The whole point of Google Ads is to find actual customers for your business. That process needs to be profitable – so, the cost to acquire a new customer using Google Ads needs to be less than the average lifetime value of a customer to your business.
A basic overview of how text ad campaigns work:
The algorithm that decides what position your ad will appear in as well as how much you will pay per click is based heavily on Quality Score. Quality Score is a score from 1-10. Google scores your campaigns according to how well it thinks you’ve set them up and how well you manage them.
The key to Quality score is relevancy. Your ads not only need excellent copy to entice people to click on them, they need to be super-relevant to what the searchers are searching for, and they need to take people to a page on your website which is also super-relevant to, and focused on, the search query.
We constantly strive to improve Quality Score for our clients because it reduces how much you pay per click and it gives your ad a higher position – and it helps to ensure that you get the most relevant traffic to your website, i.e. the kind of people you are most likely to convert into actual customers.
The setup and ongoing management of Google Ads is not simple – it’s a complex platform and it requires a mix of skills and knowledge to really maximise your ad spend budget to ensure that you’re making profitable returns on your investment.
Also, Google Ads is not a set it up and let it run process. For campaigns to be successful, they need to be subjected to a constant cycle of experimentation, measurement and improvement.
We are Google Ads experts, we have years of experience and, frankly, we’re completely obsessed with Google Ads! These are some of the ways we can help you;
If you’d like to find out more about our services or would like some free advice, please get in touch with us today on 01925 861 649 or email us at firstname.lastname@example.org.
We genuinely care about the clients we work for and would love to help your business grow!