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Google Ads – Text Ads

text ads page

Google Ads (formerly known as Google AdWords) delivers your sales message to people at the exact moment they’re searching in Google for what you’re selling.  Those people are actively looking for a business like yours, and Google Ads directs them to your website so you have the opportunity of getting their enquiries.

Google Ads are the first thing you see at the top of Google’s search results when you search for a service – it might be a search for an accountant, a car repair centre, or an interior designer – any service!

The whole point of Google Ads is to find actual customers for your business.  That process needs to be profitable – so, the cost to acquire a new customer using Google Ads needs to be less than the average lifetime value of a customer to your business.

Want some free advice on your Google Ads account?

Basic Overview

A basic overview of how text ad campaigns work:

  • Google Ads enables your business to place its ad at the top of Google for searches that are most relevant to your business.
  • When searchers see your ad, and like your message, they click on it and are sent to a relevant page of your website (a click fee is incurred by Google at that point, hence the term; pay per click or PPC).
  • When those people land on your website, you want them to make an enquiry – your website needs to make it easy for people, and encourage people, to make an enquiry with you via the phone, email, or enquiry form.
  • When these enquiries come into the business, you have the opportunity of converting them into actual customers.

Quality Score

The algorithm that decides what position your ad will appear in as well as how much you will pay per click is based heavily on Quality Score.  Quality Score is a score from 1-10.  Google scores your campaigns according to how well it thinks you’ve set them up and how well you manage them.

The key to Quality score is relevancy.  Your ads not only need excellent copy to entice people to click on them, they need to be super-relevant to what the searchers are searching for, and they need to take people to a page on your website which is also super-relevant to, and focused on, the search query.

We constantly strive to improve Quality Score for our clients because it reduces how much you pay per click and it gives your ad a higher position – and it helps to ensure that you get the most relevant traffic to your website, i.e. the kind of people you are most likely to convert into actual customers.

What we can do for you

The setup and ongoing management of Google Ads is not simple – it’s a complex platform and it requires a mix of skills and knowledge to really maximise your ad spend budget to ensure that you’re making profitable returns on your investment.

Also, Google Ads is not a set it up and let it run process.  For campaigns to be successful, they need to be subjected to a constant cycle of experimentation, measurement and improvement.

We are Google Ads experts, we have years of experience and, frankly, we’re completely obsessed with Google Ads!  These are some of the ways we can help you;

  • We can create and manage highly effective text ad campaigns to drive cost-effective and targeted leads to your business.
  • We can help you work out if Google Ads is actually a good fit for your business. Sometimes, there are factors within a business that make Google Ads unsuitable, and its best for everyone to establish this to avoid a wasted investment.  This type of viability review counts as free advice.
  • We can give you advice on how your website could be improved to capture more leads and sales from your web traffic.
  • If you are already using Google Ads campaigns and you’re not entirely sure whether they are being managed and optimised in the best way, or you just want a second opinion, we can review your Google Ads activity free of charge and identify all the opportunities for improvement.
  • We can give you general free advice on Google Ads. We genuinely like to help people and its great for our brand reputation!

If you’d like to find out more about our services or would like some free advice, please get in touch with us today on 01925 861 649 or email us at

We genuinely care about the clients we work for and would love to help your business grow!

Want some free advice on your Google Ads account?