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Meet the Team

Who are we?

We are Davor Parker and Laura Parker
the founders of Tiger Eye Digital.

Davor looks after the commercial side of Tiger Eye Digital and works closely with clients on strategy.

Previously he spent 15 years building and running one of the serviced apartment sector’s leading global online booking platforms. Under his leadership, the business grew to a 49-person operation serving clients worldwide, before being successfully sold in 2016.

Davor understands marketing from a business owner’s perspective – where return on investment and sustainable growth matter far more than vanity metrics.

During the last 10 years of owning my previous company, the growth was primarily fuelled by Google Ads. So to say I’m a massive fan of Google Ads is a serious understatement! Setting up Tiger Eye Digital with Laura was an amazing opportunity to help grow other businesses by doing what we love and what we’re good at.

By specialising purely in Google Ads there is no good reason why we cannot offer the best service at the best price.

One of my key roles is to produce actionable advice to clients on how to make their website or landing pages more conversion focused. Getting this right is one of the most criminally overlooked aspects of online marketing”.

When not obsessing about every aspect of Tiger Eye, Davor loves nothing more than playing guitar with his band mates or obsessively ‘geekin & tweakin’ his hifi and listening to great music.

About Tiger Eye

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Laura is responsible for the strategy, structure and performance behind every campaign we run.

With over 17 years of hands-on Google Ads experience, she knows what separates campaigns that simply spend money from those that generate consistent, profitable enquiries.

Google Ads is very much a numbers game, you need to do everything you can to tip the odds in your favour in order to achieve a healthy ROI.

When you’re paying for every click, every element needs to be strategically aligned and working hard - from campaign structure to landing pages and calls to action.

A half-hearted approach is a recipe for failure - now more than ever before".

Laura works relentlessly to drive the highest possible return from every campaign through smart strategy, testing and (careful) ongoing optimisation.

When she’s not got her head in Google Ads accounts, Laura’s two passions in life go together perfectly; spending time with her friends and family, and wining and dining.

Oh, and being a hopelessly devoted mum to our crazy cocker spaniel.

About Tiger Eye

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To talk to either Davor or Laura, please email
davor@tigereyedigital.com or laura@tigereyedigital.com.

 

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