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Our Story

Our Story

Tiger Eye Digital was formed in 2016, by Davor Parker and Laura Blackburn, and here is their story…

Davor was formerly the co-founder and Managing Director of one of the UK’s leading online serviced apartments booking agencies. With the help of his brother and father, he built the company from nothing in 2003 to one that sells over £20M of bookings per year. It was started in a couple of bedrooms, and it went on to employ nearly 50 fantastic people in their Lancaster office.

The growth of Davor’s company was initially fuelled primarily by SEO. However, by 2008, growth from SEO had declined and the business looked for new marketing channels. In 2008, Davor hired Laura to set up and manage PPC campaigns for the company. Laura previously worked for a full-service digital agency and specialised in PPC for a variety of large and small companies.

What happened after that was 5 years of growth for the company, the highest revenues in the company’s history, and the expansion of the team to almost 50 people – and most of the growth was fuelled by Laura’s PPC campaigns, mainly Google AdWords, which became the company’s biggest client acquisition channel.

Seeing first-hand how it can transform a business, Davor became a huge fan of PPC marketing. He also became a huge fan of Laura, who had made it all happen. She had been responsible for the constant optimisation and improvement of the PPC accounts over a 7 year period, as well as keeping up with the never-ending changes and advances in the paid search platforms.

Eventually, in May 2016, Davor and his family sold their company to their biggest rival, and this opened the door to a brand-new venture…

“When I sold my company, all I could think about was the opportunity to create a digital agency specialising in PPC/Paid Search. I was hoping (and praying!) that Laura would want to partner up with me”

Luckily, she did, and together they formed Tiger Eye Digital in Oct 2016.  They saw a gap in the market for an agency that specialises in just one area. By putting all of their time, research and planning into just Google Ads and PPC, they see no reason why they can’t offer better results and value for money than the multitude of full-service digital agencies.

Over a seven year period of previously working together, Davor and Laura had numerous experiences of searching for and working with external digital agencies. They saw the good, the bad, and sometimes smoke and mirrors!

“It’s been invaluable experience – because we know exactly what kind of digital agency we’d love to work with as clients, and we’ve been able to create Tiger Eye to be that agency. Our top two brand values: honesty and transparency, sums us up well”
– Laura.

And that, in a nutshell, is the story behind Tiger Eye Digital…