What is PPC?
Pay per click marketing gives you a unique opportunity to get in front of the people looking for what your business is selling...
Remarketing allows you to advertise directly to those people who have visited your website before and already know your brand. These people are much more likely to convert than brand new customers which is why remarketing is such an effective form of marketing.
One of the biggest remarketing opportunities is Google’s Display Network, which stretches out over 2 million websites, allowing your ads to appear in front of over 90% of internet users.
It’s not just through Google that we can create remarketing campaigns. With over a billion active users, Facebook is a great place to implement remarketing strategies. You can target people directly through their news feed or by creating sponsored posts and ads.
As well as generating conversions, remarketing is also a great tool for brand awareness. As people surf the internet they continue to see your brand and it helps to keep you in people’s minds for when they need your services in the future.
If you think remarketing could be good for your business, get in touch with us!