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Paid Social Ads

Paid social ads

The world of social media is vast and ever growing. Nearly all of us have at least one social media account and will visit that site several times a day. The biggest social network of them all is Facebook which has over 1 billion active users!

It’s clear to see why advertisers want to get their ads in front of people as they browse their social media accounts.

As the years have gone by, the social media platforms have become wiser and wiser to just how much power they have in the advertising world. In the old days, a business could post on their Facebook page and all of their followers would see it. Now, this organic reach is dramatically reduced, it is even rumoured to be as low was 2% of followers!

The reach of social media ads goes beyond your followers, and the level of targeting options available to advertisers is unparalleled.

How does it work?

You are able to target people based on their age, marital status, location, profession, income, purchaser behaviour, interests – the list goes on and on. The ability to narrow down your audience in this way allows you to get your ads in front of those users most likely to convert for you.

Social media advertising is also a great tool for brand awareness. Users are browsing social media websites in a relaxed manner, chatting with friends and posting pictures. They are not necessarily going to be in a frame of mind for shopping. However, putting your brand in front of them on a website they visit every day builds their familiarity with your brand identity which can be invaluable. Advertisers will often see an increase in their direct traffic as a result of paid social advertising as people go on to search for the brand they saw on social media.

What we can do for you

  • We can advise you on which social media platforms are best for your business and build a strategy for you to maximise its potential for you.
  • We will set up, create and manage the campaigns on an ongoing basis. Constant optimisation and experimentation is essential to get the best ROI.

If you are interested in launching some social media ad campaigns or would like us to take a look at an existing account, please get in touch with us today.

Paid social ads