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It’s clear to see why advertisers want to get their ads in front of people as they browse their social media accounts.
As the years have gone by, the social media platforms have become wiser and wiser to just how much power they have in the advertising world. In the old days, a business could post on their Facebook page and all of their followers would see it. Now, this organic reach is dramatically reduced, it is even rumoured to be as low was 2% of followers!
The reach of social media ads goes beyond your followers, and the level of targeting options available to advertisers is unparalleled.
You are able to target people based on their age, marital status, location, profession, income, purchaser behaviour, interests – the list goes on and on. The ability to narrow down your audience in this way allows you to get your ads in front of those users most likely to convert for you.
Social media advertising is also a great tool for brand awareness. Users are browsing social media websites in a relaxed manner, chatting with friends and posting pictures. They are not necessarily going to be in a frame of mind for shopping. However, putting your brand in front of them on a website they visit every day builds their familiarity with your brand identity which can be invaluable. Advertisers will often see an increase in their direct traffic as a result of paid social advertising as people go on to search for the brand they saw on social media.
If you are interested in launching some social media ad campaigns or would like us to take a look at an existing account, please get in touch with us today.